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	<title>Concrete Flower &#187; Belinda Pasqua</title>
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	<link>http://concreteflower.se</link>
	<description>Discovering beauty &#38; style in the urban landscape.</description>
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		<title>THE SWAY</title>
		<link>http://concreteflower.se/2010/10/25/the-sway/</link>
		<comments>http://concreteflower.se/2010/10/25/the-sway/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 15:26:48 +0000</pubDate>
		<dc:creator><![CDATA[Johanna Björk]]></dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Eco-Fashion]]></category>
		<category><![CDATA[Goodlifer]]></category>
		<category><![CDATA[bags]]></category>
		<category><![CDATA[Belinda Pasqua]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[eco fashion]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[recycling]]></category>
		<category><![CDATA[The Sway]]></category>

		<guid isPermaLink="false">http://concreteflower.se/?p=3684</guid>
		<description><![CDATA[I totally believe that all really good design is inherently sustainable. These hot bags are the first pieces from recently launched brand The Sway. They&#8217;re made from recycled leather scraps, factory leftovers from the production of other bags. Founder Belinda &#8230; <a href="http://concreteflower.se/2010/10/25/the-sway/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p><a href="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway1.jpg"><img class="alignnone size-full wp-image-3685" title="CF_101025_TheSway1" src="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway1.jpg" alt="Concrete Flower: 101025: The Sway" width="640" height="480" /></a></p>
<p>I totally believe that all really good design is inherently sustainable.</p>
<p><a href="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway2.jpg"><img class="alignnone size-full wp-image-3686" title="CF_101025_TheSway2" src="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway2.jpg" alt="Concrete Flower: 101025: The Sway" width="640" height="427" /></a></p>
<p>These hot bags are the first pieces from recently launched brand <a href="http://www.theswaynyc.com/" target="_blank">The Sway</a>.</p>
<p><a href="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway3.jpg"><img class="alignnone size-full wp-image-3687" title="CF_101025_TheSway3" src="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway3.jpg" alt="Concrete Flower: 101025: The Sway" width="640" height="480" /></a></p>
<p>They&#8217;re made from recycled leather scraps, factory leftovers from the production of other bags.</p>
<p><a href="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway4.jpg"><img class="alignnone size-full wp-image-3688" title="CF_101025_TheSway4" src="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway4.jpg" alt="Concrete Flower: 101025: The Sway" width="640" height="421" /></a></p>
<p>Founder Belinda Pasqua is on a mission to make recycling fashionable: <em>&#8220;if I can make clothing and accessories that rival non-recycled products  in design and quality, buyers will continue to purchase my brand, and we  will have more consumers buying green and not even even realizing it.  Its about integration, not segregation.&#8221;</em></p>
<p><em><a href="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway5.jpg"><img class="alignnone size-full wp-image-3689" title="CF_101025_TheSway5" src="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway5.jpg" alt="Concrete Flower: 101025: The Sway" width="640" height="480" /></a><br />
</em></p>
<p>I caught up with her to see where she gets her inspiration, how she went about starting her company, and what motivated her to do so.</p>
<p><a href="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway6.jpg"><img class="alignnone size-full wp-image-3690" title="CF_101025_TheSway6" src="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway6.jpg" alt="Concrete Flower: 101025: The Sway" width="640" height="453" /></a></p>
<p>Read the entire <a href="http://www.goodlifer.com" target="_blank">Goodlifer</a> interview <strong><a href="http://www.goodlifer.com/2010/10/the-sway-turning-excess-into-excellence/" target="_blank">here</a></strong>.</p>
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