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	<title>Concrete Flower &#187; interview</title>
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	<link>http://concreteflower.se</link>
	<description>Discovering beauty &#38; style in the urban landscape.</description>
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		<title>MAVERICK EYE</title>
		<link>http://concreteflower.se/2011/04/07/maverick-eye/</link>
		<comments>http://concreteflower.se/2011/04/07/maverick-eye/#comments</comments>
		<pubDate>Thu, 07 Apr 2011 16:35:13 +0000</pubDate>
		<dc:creator><![CDATA[Johanna Björk]]></dc:creator>
				<category><![CDATA[Eco-Fashion]]></category>
		<category><![CDATA[Eco-Tips]]></category>
		<category><![CDATA[I Heart]]></category>
		<category><![CDATA[In My Closet]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Vintage Finds]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Eco-Chick]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[Pjux]]></category>
		<category><![CDATA[Starre Vartan]]></category>
		<category><![CDATA[vintage]]></category>
		<category><![CDATA[vintage fur]]></category>

		<guid isPermaLink="false">http://concreteflower.se/?p=5244</guid>
		<description><![CDATA[If you want to read about How I Wear Eco Fashion, check out the brilliant Starre Vartan&#8216;s interview with me on Eco-Chick. Lots of vintage, really old stuff and digging through racks at discount retailers&#8230; I&#8217;ve never been called a &#8230; <a href="http://concreteflower.se/2011/04/07/maverick-eye/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p><a href="http://concreteflower.se/wp-content/uploads/2011/04/CF_110407_EcoChick1.jpg"><img class="alignnone size-full wp-image-5246" title="CF_110407_EcoChick1" src="http://concreteflower.se/wp-content/uploads/2011/04/CF_110407_EcoChick1.jpg" alt="Concrete Flower: 110407: Maverick Eye" width="640" height="900" /></a></p>
<p>If you want to read about <a href="http://eco-chick.com/2011/04/7722/how-i-wear-eco-fashion-johanna-bjork-editor-and-maverick-eye/" target="_blank">How I Wear Eco Fashion</a>, check out the brilliant <a href="http://twitter.com/ecochickie" target="_blank">Starre Vartan</a>&#8216;s <a href="http://eco-chick.com/2011/04/7722/how-i-wear-eco-fashion-johanna-bjork-editor-and-maverick-eye/" target="_blank">interview with me</a> on <a href="http://eco-chick.com" target="_blank">Eco-Chick</a>. Lots of vintage, really old stuff and digging through racks at discount retailers&#8230;</p>
<p><a href="http://concreteflower.se/wp-content/uploads/2011/04/CF_110407_EcoChick2.jpg"><img class="alignnone size-full wp-image-5247" title="CF_110407_EcoChick2" src="http://concreteflower.se/wp-content/uploads/2011/04/CF_110407_EcoChick2.jpg" alt="Concrete Flower: 110407: Maverick Eye" width="640" height="920" /></a></p>
<p>I&#8217;ve never been called a Maverick Eye before, but I quite love that.</p>
<p><a href="http://concreteflower.se/wp-content/uploads/2011/04/CF_110407_EcoChick3.jpg"><img class="alignnone size-full wp-image-5248" title="CF_110407_EcoChick3" src="http://concreteflower.se/wp-content/uploads/2011/04/CF_110407_EcoChick3.jpg" alt="Concrete Flower: 110407: Maverick Eye" width="640" height="900" /></a></p>
<p>This is one of the featured outfits, from a sunny day a few weeks ago (where did that sun go?).</p>
<p><a href="http://concreteflower.se/wp-content/uploads/2011/04/CF_110407_EcoChick4.jpg"><img class="alignnone size-full wp-image-5249" title="CF_110407_EcoChick4" src="http://concreteflower.se/wp-content/uploads/2011/04/CF_110407_EcoChick4.jpg" alt="Concrete Flower: 110407: Maverick Eye" width="640" height="900" /></a></p>
<p><em>&#8220;I love shirt dresses, they fit my body really well and they’ll never go out of style. This one is from H&amp;M. The shoes are from Pjux, a really great sustainable shoe company from Denmark. The fur coat is vintage, I bought it at a Salvation Army in Sweden over 10 years ago. I still love it. I would never buy anything new made from fur, but I think vintage is OK. The belt is also really old, rescued from my sister’s closet, she wore it when she was in 5th grade or something like that.”</em></p>
]]></content:encoded>
			<wfw:commentRss>http://concreteflower.se/2011/04/07/maverick-eye/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>THE SWAY</title>
		<link>http://concreteflower.se/2010/10/25/the-sway/</link>
		<comments>http://concreteflower.se/2010/10/25/the-sway/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 15:26:48 +0000</pubDate>
		<dc:creator><![CDATA[Johanna Björk]]></dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Eco-Fashion]]></category>
		<category><![CDATA[Goodlifer]]></category>
		<category><![CDATA[bags]]></category>
		<category><![CDATA[Belinda Pasqua]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[eco fashion]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[recycling]]></category>
		<category><![CDATA[The Sway]]></category>

		<guid isPermaLink="false">http://concreteflower.se/?p=3684</guid>
		<description><![CDATA[I totally believe that all really good design is inherently sustainable. These hot bags are the first pieces from recently launched brand The Sway. They&#8217;re made from recycled leather scraps, factory leftovers from the production of other bags. Founder Belinda &#8230; <a href="http://concreteflower.se/2010/10/25/the-sway/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p><a href="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway1.jpg"><img class="alignnone size-full wp-image-3685" title="CF_101025_TheSway1" src="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway1.jpg" alt="Concrete Flower: 101025: The Sway" width="640" height="480" /></a></p>
<p>I totally believe that all really good design is inherently sustainable.</p>
<p><a href="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway2.jpg"><img class="alignnone size-full wp-image-3686" title="CF_101025_TheSway2" src="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway2.jpg" alt="Concrete Flower: 101025: The Sway" width="640" height="427" /></a></p>
<p>These hot bags are the first pieces from recently launched brand <a href="http://www.theswaynyc.com/" target="_blank">The Sway</a>.</p>
<p><a href="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway3.jpg"><img class="alignnone size-full wp-image-3687" title="CF_101025_TheSway3" src="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway3.jpg" alt="Concrete Flower: 101025: The Sway" width="640" height="480" /></a></p>
<p>They&#8217;re made from recycled leather scraps, factory leftovers from the production of other bags.</p>
<p><a href="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway4.jpg"><img class="alignnone size-full wp-image-3688" title="CF_101025_TheSway4" src="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway4.jpg" alt="Concrete Flower: 101025: The Sway" width="640" height="421" /></a></p>
<p>Founder Belinda Pasqua is on a mission to make recycling fashionable: <em>&#8220;if I can make clothing and accessories that rival non-recycled products  in design and quality, buyers will continue to purchase my brand, and we  will have more consumers buying green and not even even realizing it.  Its about integration, not segregation.&#8221;</em></p>
<p><em><a href="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway5.jpg"><img class="alignnone size-full wp-image-3689" title="CF_101025_TheSway5" src="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway5.jpg" alt="Concrete Flower: 101025: The Sway" width="640" height="480" /></a><br />
</em></p>
<p>I caught up with her to see where she gets her inspiration, how she went about starting her company, and what motivated her to do so.</p>
<p><a href="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway6.jpg"><img class="alignnone size-full wp-image-3690" title="CF_101025_TheSway6" src="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway6.jpg" alt="Concrete Flower: 101025: The Sway" width="640" height="453" /></a></p>
<p>Read the entire <a href="http://www.goodlifer.com" target="_blank">Goodlifer</a> interview <strong><a href="http://www.goodlifer.com/2010/10/the-sway-turning-excess-into-excellence/" target="_blank">here</a></strong>.</p>
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