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<channel>
	<title>Concrete Flower &#187; Goodlifer</title>
	<atom:link href="https://concreteflower.se/tag/goodlifer/feed/" rel="self" type="application/rss+xml" />
	<link>https://concreteflower.se</link>
	<description>Discovering beauty &#38; style in the urban landscape.</description>
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		<title>HAPPY EARTH DAY</title>
		<link>https://concreteflower.se/2011/04/22/happy-earth-day/</link>
		<comments>https://concreteflower.se/2011/04/22/happy-earth-day/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 19:51:05 +0000</pubDate>
		<dc:creator><![CDATA[Johanna Björk]]></dc:creator>
				<category><![CDATA[Goodlifer]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Out & About]]></category>
		<category><![CDATA[Random]]></category>
		<category><![CDATA[celebrate]]></category>
		<category><![CDATA[Earth Day]]></category>
		<category><![CDATA[happy]]></category>
		<category><![CDATA[Palm Springs]]></category>

		<guid isPermaLink="false">http://concreteflower.se/?p=5319</guid>
		<description><![CDATA[Today is Earth Day, a day we are all supposed to take extra special care of Mother Earth. To me, every day is Earth Day and a good cause to celebrate that we are alive and thriving on this amazing &#8230; <a href="https://concreteflower.se/2011/04/22/happy-earth-day/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p><a href="http://concreteflower.se/wp-content/uploads/2011/04/CF_110422_fringe.jpg"><img class="alignnone size-full wp-image-5320" title="CF_110422_fringe" src="http://concreteflower.se/wp-content/uploads/2011/04/CF_110422_fringe.jpg" alt="Concrete Flower: 110422: Happy Earthster" width="640" height="960" /></a></p>
<p>Today is Earth Day, a day we are all supposed to take extra special care of Mother Earth. To me, every day is Earth Day and a good cause to celebrate that we are alive and thriving on this amazing terrestrial orb of a planet.</p>
<p>To read more about the <a href="http://www.goodlifer.com/2011/04/earth-day-does-the-grass-still-have-roots/" target="_blank">grassroots</a> beginnings and current commercialization of Earth Day, click on <a href="http://www.goodlifer.com/2011/04/earth-day-does-the-grass-still-have-roots/" target="_blank"><strong>this</strong></a>.</p>
]]></content:encoded>
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		<item>
		<title>PEACE, LOVE &amp; BRACELETS</title>
		<link>https://concreteflower.se/2011/04/11/peace-love-bracelets/</link>
		<comments>https://concreteflower.se/2011/04/11/peace-love-bracelets/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 23:12:33 +0000</pubDate>
		<dc:creator><![CDATA[Johanna Björk]]></dc:creator>
				<category><![CDATA[Eco-Fashion]]></category>
		<category><![CDATA[Goodlifer]]></category>
		<category><![CDATA[Hot Tips]]></category>
		<category><![CDATA[I Heart]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[bracelets]]></category>
		<category><![CDATA[peace]]></category>
		<category><![CDATA[Peace Cord]]></category>
		<category><![CDATA[peaceBOMB]]></category>

		<guid isPermaLink="false">http://concreteflower.se/?p=5268</guid>
		<description><![CDATA[I love bracelets and tend to pile them on without abandon. Two of my current favorites aren’t just pretty to look at, they also carry a powerful message. The Peace Cord bracelet is hand woven in Afghanistan, using authentic military &#8230; <a href="https://concreteflower.se/2011/04/11/peace-love-bracelets/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p><a href="http://concreteflower.se/wp-content/uploads/2011/04/CF_110411_peace2.jpg"><img class="alignnone size-full wp-image-5270" title="CF_110411_peace2" src="http://concreteflower.se/wp-content/uploads/2011/04/CF_110411_peace2.jpg" alt="Concrete Flower: 110911: Peace, Love &amp; Bracelets" width="640" height="290" /></a></p>
<p>I love bracelets and tend to <a href="http://concreteflower.se/2010/07/08/africa-india-the-virgin-mary/" target="_blank">pile them on without abandon</a>. <a href="http://www.goodlifer.com/2011/04/make-bracelets-not-war/" target="_blank">Two of my current favorites</a> aren’t just pretty to look at, they also carry a powerful message. The <a href="https://www.peacecord.org/" target="_blank">Peace Cord</a> bracelet is hand woven in Afghanistan, using authentic military materials, and the <a href="http://www.shoparticle22.com/ARTICLE22/jewelry.html" target="_blank">peaceBOMB</a> bracelet is made in Laos, using melted fragments of scrap metal from bombs. By wearing these, we can protest war while helping people in war-torn areas of the world earn a living wage.</p>
<p><a href="http://concreteflower.se/wp-content/uploads/2011/04/CF_110411_peace1.jpg"><img class="alignnone size-full wp-image-5269" title="CF_110411_peace1" src="http://concreteflower.se/wp-content/uploads/2011/04/CF_110411_peace1.jpg" alt="Concrete Flower: 110911: Peace, Love &amp; Bracelets" width="640" height="467" /></a></p>
<p>Get the full story <a href="http://www.goodlifer.com/2011/04/make-bracelets-not-war/" target="_blank"><strong>here</strong></a>.</p>
]]></content:encoded>
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		<item>
		<title>THOUGHTS ON SIMPLIFYING A WARDROBE</title>
		<link>https://concreteflower.se/2011/03/18/thoughts-on-simplifying-a-wardrobe/</link>
		<comments>https://concreteflower.se/2011/03/18/thoughts-on-simplifying-a-wardrobe/#comments</comments>
		<pubDate>Fri, 18 Mar 2011 15:11:46 +0000</pubDate>
		<dc:creator><![CDATA[Johanna Björk]]></dc:creator>
				<category><![CDATA[Eco-Fashion]]></category>
		<category><![CDATA[Eco-Tips]]></category>
		<category><![CDATA[Goodlifer]]></category>
		<category><![CDATA[In My Closet]]></category>
		<category><![CDATA[paring down]]></category>
		<category><![CDATA[simplifying]]></category>
		<category><![CDATA[The Travel Wardrobe Philosophy]]></category>
		<category><![CDATA[writings]]></category>

		<guid isPermaLink="false">http://concreteflower.se/?p=5099</guid>
		<description><![CDATA[I have too many clothes, yet often feel like I have nothing to wear. Sound familiar? Most of us would like to simplify our lives (and our wardrobes) yet, Americans own more stuff per capita than ever before and storage &#8230; <a href="https://concreteflower.se/2011/03/18/thoughts-on-simplifying-a-wardrobe/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p><a href="http://concreteflower.se/wp-content/uploads/2011/03/CF_110318_TravelWardrobePhilosophy.jpg"><img class="alignnone size-full wp-image-5100" title="CF_110318_TravelWardrobePhilosophy" src="http://concreteflower.se/wp-content/uploads/2011/03/CF_110318_TravelWardrobePhilosophy.jpg" alt="Concrete Flower: 110318: The Travel Wardrobe Philosophy" width="640" height="281" /></a></p>
<p>I have too many clothes, yet often feel like I have nothing to wear. Sound familiar? Most of us would like to simplify our lives (and our wardrobes) yet, Americans own more stuff per capita than ever before and storage companies across the country are banking heavily on our hoarding-tendencies.</p>
<p>On my recent trip to Palm Springs I started think about how I always tend to travel with the same key pieces and wondered it I could live with them and only them. Maybe? Read all about my <a href="http://www.goodlifer.com/2011/03/the-travel-wardrobe-philosophy/" target="_blank">Travel Wardrobe Philosophy</a> <a href="http://www.goodlifer.com/2011/03/the-travel-wardrobe-philosophy/" target="_blank"><strong>here</strong></a>.</p>
]]></content:encoded>
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		<title>ENVIRONMENT + HEATHER HERON = TRUNKSHOW</title>
		<link>https://concreteflower.se/2010/12/17/environment-heather-heron-trunkshow/</link>
		<comments>https://concreteflower.se/2010/12/17/environment-heather-heron-trunkshow/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 17:02:30 +0000</pubDate>
		<dc:creator><![CDATA[Johanna Björk]]></dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Eco-Fashion]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Friday Find]]></category>
		<category><![CDATA[Hot Tips]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[bags]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[eco fashion]]></category>
		<category><![CDATA[Environment by Heather Heron]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[Goodlifer]]></category>
		<category><![CDATA[invite]]></category>
		<category><![CDATA[trunkshow]]></category>

		<guid isPermaLink="false">http://concreteflower.se/?p=4356</guid>
		<description><![CDATA[The lovely Heather Heron has designed a second collection of bags in collaboration with Environment Furniture. All five bags are made from recycled army fabric. They are rugged and delicious and make me feel like running off to live on &#8230; <a href="https://concreteflower.se/2010/12/17/environment-heather-heron-trunkshow/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p><a href="http://concreteflower.se/wp-content/uploads/2010/12/CF_101217_hhenv_1.jpg"><img class="alignnone size-full wp-image-4357" title="CF_101217_hhenv_1" src="http://concreteflower.se/wp-content/uploads/2010/12/CF_101217_hhenv_1.jpg" alt="Concrete Flower: 101217: Environment by Heather Heron" width="640" height="507" /></a></p>
<p>The lovely <a href="http://www.heatherheron.org/" target="_blank">Heather Heron</a> has designed a <a href="http://www.goodlifer.com/2010/12/heather-heron-debuts-second-collection-for-environment/" target="_blank">second collection of bags</a> in collaboration with <a href="http://www.environmentfurniture.com/" target="_blank">Environment Furniture</a>.</p>
<p><a href="http://concreteflower.se/wp-content/uploads/2010/12/CF_101217_hhenv_2.jpg"><img class="alignnone size-full wp-image-4358" title="CF_101217_hhenv_2" src="http://concreteflower.se/wp-content/uploads/2010/12/CF_101217_hhenv_2.jpg" alt="Concrete Flower: 101217: Environment by Heather Heron" width="640" height="465" /></a></p>
<p>All five bags are made from recycled army fabric.</p>
<p><a href="http://concreteflower.se/wp-content/uploads/2010/12/CF_101217_hhenv_3.jpg"><img class="alignnone size-full wp-image-4359" title="CF_101217_hhenv_3" src="http://concreteflower.se/wp-content/uploads/2010/12/CF_101217_hhenv_3.jpg" alt="Concrete Flower: 101217: Environment by Heather Heron" width="640" height="320" /></a></p>
<p>They are rugged and delicious and make me feel like running off to live on a remote beach somewhere in California.</p>
<p><a href="http://concreteflower.se/wp-content/uploads/2010/12/CF_101217_hhenv_4.jpg"><img class="alignnone size-full wp-image-4360" title="CF_101217_hhenv_4" src="http://concreteflower.se/wp-content/uploads/2010/12/CF_101217_hhenv_4.jpg" alt="Concrete Flower: 101217: Environment by Heather Heron" width="640" height="440" /></a></p>
<p>Maybe someday, until then, read more about Environment by Heather Heron <a href="http://www.goodlifer.com/2010/12/heather-heron-debuts-second-collection-for-environment/" target="_blank"><strong>here</strong></a> and <a href="http://www.goodlifer.com/2009/12/environment-by-heather-heron/" target="_blank"><strong>here</strong></a>.</p>
<p><a href="http://concreteflower.se/wp-content/uploads/2010/12/CF_101217_hhenv_5.jpg"><img class="alignnone size-full wp-image-4361" title="CF_101217_hhenv_5" src="http://concreteflower.se/wp-content/uploads/2010/12/CF_101217_hhenv_5.jpg" alt="Concrete Flower: 101217: Environment by Heather Heron" width="640" height="388" /></a></p>
<p>Will you join me at the trunkshow <a href="http://www.environmentfurniture.com/trunk-show-new-york" target="_blank">tonight</a>?</p>
<p><a href="http://concreteflower.se/wp-content/uploads/2010/12/CF_101217_hhenv_6.jpg"><img class="alignnone size-full wp-image-4362" title="CF_101217_hhenv_6" src="http://concreteflower.se/wp-content/uploads/2010/12/CF_101217_hhenv_6.jpg" alt="Concrete Flower: 101217: Environment by Heather Heron" width="640" height="653" /></a></p>
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		<title>FOR THE URBAN WARRIOR</title>
		<link>https://concreteflower.se/2010/12/06/for-the-urban-warrior/</link>
		<comments>https://concreteflower.se/2010/12/06/for-the-urban-warrior/#comments</comments>
		<pubDate>Mon, 06 Dec 2010 18:45:50 +0000</pubDate>
		<dc:creator><![CDATA[Johanna Björk]]></dc:creator>
				<category><![CDATA[Eco-Tips]]></category>
		<category><![CDATA[Goodlifer]]></category>
		<category><![CDATA[Hot Tips]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Coco Eco]]></category>
		<category><![CDATA[gift guide]]></category>
		<category><![CDATA[holiday gifts]]></category>
		<category><![CDATA[Holiday Gifts for the Urban Warrior]]></category>

		<guid isPermaLink="false">http://concreteflower.se/?p=4179</guid>
		<description><![CDATA[Check out my &#8220;Holiday Gifts for the Urban Warrior&#8221; gift guide, published in Coco Eco Magazine (here) and on Goodlifer (here). It&#8217;s time to get shopping for those prezzies! If anyone is wondering what to get me, a pair of &#8230; <a href="https://concreteflower.se/2010/12/06/for-the-urban-warrior/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p><a href="http://concreteflower.se/wp-content/uploads/2010/12/CF_101206_UrbanWarrior.jpg"><img class="alignnone size-full wp-image-4180" title="CF_101206_UrbanWarrior" src="http://concreteflower.se/wp-content/uploads/2010/12/CF_101206_UrbanWarrior.jpg" alt="Concrete Flower: 101206: Holiday Gifts for the Urban Warrior" width="640" height="281" /></a></p>
<p>Check out my <a href="http://www.goodlifer.com/2010/12/holiday-gifts-for-the-urban-warrior/" target="_blank">&#8220;Holiday Gifts for the Urban Warrior&#8221;</a> gift guide, published in Coco Eco Magazine (<a href="http://www.cocoecomag.com/index.php?option=com_content&amp;id=84" target="_blank"><strong>here</strong></a>) and on Goodlifer (<a href="http://www.goodlifer.com/2010/12/holiday-gifts-for-the-urban-warrior/" target="_blank"><strong>here</strong></a>). It&#8217;s time to get shopping for those prezzies!</p>
<p>If anyone is wondering what to get me, a pair of those crystal &amp; bullet earrings would not be a bad idea&#8230;</p>
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		<title>THE FUTURE OF ECO-FASHION</title>
		<link>https://concreteflower.se/2010/11/29/the-future-of-eco-fashion/</link>
		<comments>https://concreteflower.se/2010/11/29/the-future-of-eco-fashion/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 00:30:03 +0000</pubDate>
		<dc:creator><![CDATA[Johanna Björk]]></dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Eco-Fashion]]></category>
		<category><![CDATA[Goodlifer]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Work]]></category>
		<category><![CDATA[Coco Eco Magazine]]></category>
		<category><![CDATA[eco fashion]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[heritage brands]]></category>
		<category><![CDATA[upcycling]]></category>
		<category><![CDATA[work]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[zero-waste]]></category>

		<guid isPermaLink="false">http://concreteflower.se/?p=4038</guid>
		<description><![CDATA[Heritage brands, waterless dyes, upcycling, zero-waste pattern-making and the rise of open-source collaboration — topics I touch of in this article I wrote for the latest issue of Coco Eco Magazine (download a pdf here). As usual, I have more &#8230; <a href="https://concreteflower.se/2010/11/29/the-future-of-eco-fashion/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p><a href="http://concreteflower.se/wp-content/uploads/2010/11/CF_101122_ecofashion1.jpg"><img class="alignnone size-full wp-image-4040" style="border: 1px solid black;" title="CF_101122_ecofashion1" src="http://concreteflower.se/wp-content/uploads/2010/11/CF_101122_ecofashion1.jpg" alt="Concrete Flower: 101122: Future of Eco Fashion" width="640" height="414" /></a></p>
<p><a href="http://concreteflower.se/wp-content/uploads/2010/11/CF_101122_ecofashion2.jpg"><img class="alignnone size-full wp-image-4041" style="border: 1px solid black;" title="CF_101122_ecofashion2" src="http://concreteflower.se/wp-content/uploads/2010/11/CF_101122_ecofashion2.jpg" alt="Concrete Flower: 101122: Future of Eco Fashion" width="640" height="414" /></a></p>
<p><a href="http://concreteflower.se/wp-content/uploads/2010/11/CF_101122_ecofashion3.jpg"><img class="alignnone size-full wp-image-4042" style="border: 1px solid black;" title="CF_101122_ecofashion3" src="http://concreteflower.se/wp-content/uploads/2010/11/CF_101122_ecofashion3.jpg" alt="Concrete Flower: 101122: Future of Eco Fashion" width="640" height="414" /></a></p>
<p>Heritage brands, waterless dyes, upcycling, zero-waste pattern-making and the rise of open-source collaboration — topics I touch of in this article I wrote for the latest issue of Coco Eco Magazine (download a pdf <a href="http://www.cocoecomag.com/pdf/CocoEcoMagazine_NOV_DEC_2010_ISSUE_14_furture_ecofashion.pdf" target="_blank"><strong>here</strong></a>). As usual, I have more to say than there is room in the magazine, so get the full version <a href="http://www.goodlifer.com/2010/11/on-the-cutting-edge-the-future-of-eco-fashion/" target="_blank"><strong>here</strong></a>.</p>
]]></content:encoded>
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		<title>PASTA OBSESSION</title>
		<link>https://concreteflower.se/2010/11/02/pasta-obsession/</link>
		<comments>https://concreteflower.se/2010/11/02/pasta-obsession/#comments</comments>
		<pubDate>Tue, 02 Nov 2010 23:28:37 +0000</pubDate>
		<dc:creator><![CDATA[Johanna Björk]]></dc:creator>
				<category><![CDATA[Food & Wellness]]></category>
		<category><![CDATA[Goodlifer]]></category>
		<category><![CDATA[Hot Tips]]></category>
		<category><![CDATA[einkorn]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[health]]></category>
		<category><![CDATA[pasta]]></category>

		<guid isPermaLink="false">http://concreteflower.se/?p=3804</guid>
		<description><![CDATA[When unearthing the body of Ötzi, the Bronze Age man found perfectly preserved in the Italian Alps in the 90s, scientists found that for his last meal he had eaten an ancient species of wheat called einkorn. I&#8217;ve been dreaming &#8230; <a href="https://concreteflower.se/2010/11/02/pasta-obsession/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p><a href="http://concreteflower.se/wp-content/uploads/2010/11/CF_101102_einkorn1.jpg"><img class="alignnone size-full wp-image-3805" title="CF_101102_einkorn1" src="http://concreteflower.se/wp-content/uploads/2010/11/CF_101102_einkorn1.jpg" alt="Concrete Flower: 101102: Einkorn Pasta" width="640" height="852" /></a></p>
<p>When unearthing the body of Ötzi, the Bronze Age man found perfectly preserved in the Italian Alps in the 90s, scientists found that for his last meal he had eaten an ancient species of wheat called <a href="http://www.goodlifer.com/2010/10/ancient-grains-brought-to-life-einkorn-pasta/" target="_blank">einkorn</a>.</p>
<p><a href="http://concreteflower.se/wp-content/uploads/2010/11/CF_101102_einkorn2.jpg"><img class="alignnone size-full wp-image-3806" title="CF_101102_einkorn2" src="http://concreteflower.se/wp-content/uploads/2010/11/CF_101102_einkorn2.jpg" alt="Concrete Flower: 101102: Einkorn Pasta" width="640" height="844" /></a></p>
<p>I&#8217;ve been dreaming about <a href="http://www.goodlifer.com/2010/10/ancient-grains-brought-to-life-einkorn-pasta/" target="_blank">Jovial&#8217;s einkorn pasta</a> since Friday. These making-of photos may have something to do with that. Yummm.</p>
<p>Get the whole story <a href="http://www.goodlifer.com/2010/10/ancient-grains-brought-to-life-einkorn-pasta/" target="_blank"><strong>here</strong></a>.</p>
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		<title>THE SWAY</title>
		<link>https://concreteflower.se/2010/10/25/the-sway/</link>
		<comments>https://concreteflower.se/2010/10/25/the-sway/#comments</comments>
		<pubDate>Mon, 25 Oct 2010 15:26:48 +0000</pubDate>
		<dc:creator><![CDATA[Johanna Björk]]></dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Eco-Fashion]]></category>
		<category><![CDATA[Goodlifer]]></category>
		<category><![CDATA[bags]]></category>
		<category><![CDATA[Belinda Pasqua]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[eco fashion]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[recycling]]></category>
		<category><![CDATA[The Sway]]></category>

		<guid isPermaLink="false">http://concreteflower.se/?p=3684</guid>
		<description><![CDATA[I totally believe that all really good design is inherently sustainable. These hot bags are the first pieces from recently launched brand The Sway. They&#8217;re made from recycled leather scraps, factory leftovers from the production of other bags. Founder Belinda &#8230; <a href="https://concreteflower.se/2010/10/25/the-sway/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p><a href="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway1.jpg"><img class="alignnone size-full wp-image-3685" title="CF_101025_TheSway1" src="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway1.jpg" alt="Concrete Flower: 101025: The Sway" width="640" height="480" /></a></p>
<p>I totally believe that all really good design is inherently sustainable.</p>
<p><a href="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway2.jpg"><img class="alignnone size-full wp-image-3686" title="CF_101025_TheSway2" src="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway2.jpg" alt="Concrete Flower: 101025: The Sway" width="640" height="427" /></a></p>
<p>These hot bags are the first pieces from recently launched brand <a href="http://www.theswaynyc.com/" target="_blank">The Sway</a>.</p>
<p><a href="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway3.jpg"><img class="alignnone size-full wp-image-3687" title="CF_101025_TheSway3" src="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway3.jpg" alt="Concrete Flower: 101025: The Sway" width="640" height="480" /></a></p>
<p>They&#8217;re made from recycled leather scraps, factory leftovers from the production of other bags.</p>
<p><a href="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway4.jpg"><img class="alignnone size-full wp-image-3688" title="CF_101025_TheSway4" src="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway4.jpg" alt="Concrete Flower: 101025: The Sway" width="640" height="421" /></a></p>
<p>Founder Belinda Pasqua is on a mission to make recycling fashionable: <em>&#8220;if I can make clothing and accessories that rival non-recycled products  in design and quality, buyers will continue to purchase my brand, and we  will have more consumers buying green and not even even realizing it.  Its about integration, not segregation.&#8221;</em></p>
<p><em><a href="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway5.jpg"><img class="alignnone size-full wp-image-3689" title="CF_101025_TheSway5" src="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway5.jpg" alt="Concrete Flower: 101025: The Sway" width="640" height="480" /></a><br />
</em></p>
<p>I caught up with her to see where she gets her inspiration, how she went about starting her company, and what motivated her to do so.</p>
<p><a href="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway6.jpg"><img class="alignnone size-full wp-image-3690" title="CF_101025_TheSway6" src="http://concreteflower.se/wp-content/uploads/2010/10/CF_101025_TheSway6.jpg" alt="Concrete Flower: 101025: The Sway" width="640" height="453" /></a></p>
<p>Read the entire <a href="http://www.goodlifer.com" target="_blank">Goodlifer</a> interview <strong><a href="http://www.goodlifer.com/2010/10/the-sway-turning-excess-into-excellence/" target="_blank">here</a></strong>.</p>
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		<title>TWEET OUT LOUD</title>
		<link>https://concreteflower.se/2010/08/25/tweet-out-loud/</link>
		<comments>https://concreteflower.se/2010/08/25/tweet-out-loud/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 20:15:47 +0000</pubDate>
		<dc:creator><![CDATA[Johanna Bjork for Modette]]></dc:creator>
				<category><![CDATA[Goodlifer]]></category>
		<category><![CDATA[Random]]></category>
		<category><![CDATA[@jbjork]]></category>
		<category><![CDATA[Kanye West]]></category>
		<category><![CDATA[Stockholm]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[Kanye gillar Stockholmstjejer och är inte rädd att twittra om det. Följ mig på Twitter: @goodlifer och @jbjork. TRANSLATION: Kanye likes girls from Stockholm and is not afraid to tweet about it. Follow me on Twitter: @goodlifer and @jbjork.]]></description>
				<content:encoded><![CDATA[<p><a rel="attachment wp-att-2928" href="http://admin.nextinfashion.se/johannabjork/2010/08/25/tweet-out-loud/100825_kanyetweet/"><img class="aligncenter size-full wp-image-2928" title="100825_kanyetweet" src="http://concreteflower.se/wp-content/uploads/2010/08/100825_kanyetweet.jpg" alt="Johanna Björk: 100825: Kanye tweet" width="640" height="500" /></a></p>
<p>Kanye gillar Stockholmstjejer och är inte rädd att twittra om det. Följ mig på Twitter: <a href="http://twitter.com/goodlifer" target="_blank"><span style="text-decoration: underline">@goodlifer</span></a> och <a href="http://twitter.com/jbjork" target="_blank"><span style="text-decoration: underline">@jbjork</span></a>.</p>
<p><em><span style="text-decoration: underline">TRANSLATION:</span><br />
Kanye likes girls from Stockholm and is not afraid to tweet about it. Follow me on Twitter: <span style="text-decoration: underline"><a href="http://twitter.com/goodlifer" target="_blank"><span style="text-decoration: underline">@goodlifer</span></a></span> and <span style="text-decoration: underline"><a href="http://twitter.com/jbjork" target="_blank"><span style="text-decoration: underline">@jbjork</span></a></span>.</em></p>
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		<title>THE ORIGINAL BRIGHT YOUNG THING</title>
		<link>https://concreteflower.se/2010/07/29/the-original-bright-young-thing/</link>
		<comments>https://concreteflower.se/2010/07/29/the-original-bright-young-thing/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 20:27:28 +0000</pubDate>
		<dc:creator><![CDATA[Johanna Björk]]></dc:creator>
				<category><![CDATA[Eco-Fashion]]></category>
		<category><![CDATA[Goodlifer]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Bright Young Things]]></category>
		<category><![CDATA[Eliza Starbuck]]></category>
		<category><![CDATA[intervju]]></category>
		<category><![CDATA[WWD]]></category>

		<guid isPermaLink="false">http://admin.nextinfashion.se/johannabjork/?p=2379</guid>
		<description><![CDATA[Om ni är nyfikna på den lilla svarta i de tidigare inläggen så läs min artikel/intervju med dess designer, Eliza Starbuck (bara namnet ger en aning om hur fantastisk hon är). Jag blev också väldigt glad för ett litet men &#8230; <a href="https://concreteflower.se/2010/07/29/the-original-bright-young-thing/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
				<content:encoded><![CDATA[<p><a rel="attachment wp-att-2381" href="http://concreteflower.se/2010/07/29/the-original-bright-young-thing/100729_eliza/"><img class="aligncenter size-full wp-image-2381" title="100729_eliza" src="http://concreteflower.se/wp-content/uploads/2010/07/100729_eliza.jpg" alt="Johanna Björk: 100729: Eliza Starbuck" width="640" height="600" /></a></p>
<p>Om ni är nyfikna på den lilla svarta i de tidigare inläggen så läs min <a href="http://www.goodlifer.com/2010/07/bright-young-things-need-but-one-lbd/" target="_blank"><span style="text-decoration: underline">artikel/intervju</span></a> med dess designer, Eliza Starbuck (bara namnet ger en aning om hur fantastisk hon är). Jag blev också väldigt glad för ett <a href="http://www.wwd.com/media-news/social-studies-72810-3197662/" target="_blank"><span style="text-decoration: underline">litet men fint omnämnande</span></a> i WWD (Womens Wear Daily) igår, mellan Brooklyn Decker och Proenza Schouler.</p>
<p><em><span style="text-decoration: underline">TRANSLATION:</span><br />
If you are curious about the lbd in my previous posts, read my <a href="http://www.goodlifer.com/2010/07/bright-young-things-need-but-one-lbd/" target="_blank"><span style="text-decoration: underline">article/interview</span></a> with the designer, Eliza Starbuck (the name alone gives you an idea of her fabulousness). I&#8217;m also very happy about a <a href="http://www.wwd.com/media-news/social-studies-72810-3197662/" target="_blank"><span style="text-decoration: underline">small but very special mention</span></a> in WWD (Womens Wear Daily) yesterday, between Brooklyn Decker and Proenza Schouler.</em></p>
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