THE SWAY

Concrete Flower: 101025: The Sway

I totally believe that all really good design is inherently sustainable.

Concrete Flower: 101025: The Sway

These hot bags are the first pieces from recently launched brand The Sway.

Concrete Flower: 101025: The Sway

They’re made from recycled leather scraps, factory leftovers from the production of other bags.

Concrete Flower: 101025: The Sway

Founder Belinda Pasqua is on a mission to make recycling fashionable: “if I can make clothing and accessories that rival non-recycled products in design and quality, buyers will continue to purchase my brand, and we will have more consumers buying green and not even even realizing it. Its about integration, not segregation.”

Concrete Flower: 101025: The Sway

I caught up with her to see where she gets her inspiration, how she went about starting her company, and what motivated her to do so.

Concrete Flower: 101025: The Sway

Read the entire Goodlifer interview here.

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