Now, here is a designer collaboration to be excited about! H&M just announced that they have been working with Swedish Hasbeens (one of my all-around favorite brands) on a collection of three styles, to be relased on April 20th in about 150 stores worldwide.

The three styles of wooden-soled clogs made exclusively for H&M are inspired by the traditional Swedish styles of the ’70s. Using handcrafted methods and environmentally friendly materials, Swedish Hasbeens are a perfect example of how fashion and fun can also be naturally sustainable. I just hope that they will not compromise on the sustainability-part to get the prices down to H&M-levels.

Ann-Sofie Johansson, H&M's head of design and Emy Blixt, founder and designer of Swedish Hasbeens. Photo: Mattias Bardå

“I love the genuine feeling you get from Hasbeens, from the wood and the leather, and also how they take something traditional and Swedish and make it contemporary and modern. These Hasbeens for H&M fit perfectly with the ’70s bohemian look that’s so important this coming season,” says Ann-Sofie Johansson, H&M’s head of design.

“We have a strong belief in making better shoes for a better world. We want to make fashion more fun, creative and friendly to both the environment and people. We have loved designing for H&M! It’s a fantastic opportunity to spread the idea of Hasbeens and make these shoes available to more people around the world,” says Emy Blixt, founder and designer of Swedish Hasbeens.

Emy Blixt, founder and designer of Swedish Hasbeens. Photo: Mattias Bardå

The a gladiator style strappy wedge is available in three colours, cream and tan on a pale wooden wedge and black on a black base. The heeled summer sandal with one ankle strap, which comes in cream and red on a pale wooden base. My personal favorite is the peep-toe slip-on wedge (top photo) with a wooden sole and snake-effect leather laced on top.

The shoes are available in sizes 36-40 and cost € 49,95 or € 59,95 (no word on dollar prices yet). Totally going on my buy-for-spring list!

It’s no secret that I love Swedish Hasbeens. Today, the company announced their new Summer/Spring Collection, and it looks very promising!

The new collection combines natural materials with the “freedom of the 60s, the style and consciousness of the 70s and the humor of the 80s.” Some great new models are introduced, like ballet flats, seriously hot slingbacks, penny loafers and combat boots.

The campaign, created by design firm Bold Faces and photographer Aida Chehrehgosha, is also very much retro, inspired by the posters of the World War II-era posters. I like the revolutionary spunk and can-do spirit they convey. Something co-founder and Creative Designer Emy Blixt says is about society’s increasing awareness and motivation for a new way of doing things.

“We see this shift to quality and sustainability as a revolution. “Revolutions bring change and we all feel the time has come to throw away the plastic chrome-tanned shoes with too much bling-bling and quality that last a few months. People across the world are demanding quality, natural materials that age great and that our grandkids can wear.”

Swedish Hasbeens are made by artisans, using all-natural materials like wood, leather and natural rubber.

These are just a few of my faves, maybe I’ll post more if you’d like to see? No word on when these new beauties will hit stores, but I’m hoping soon!