It’s no secret that I love Swedish Hasbeens. Today, the company announced their new Summer/Spring Collection, and it looks very promising!
The new collection combines natural materials with the “freedom of the 60s, the style and consciousness of the 70s and the humor of the 80s.” Some great new models are introduced, like ballet flats, seriously hot slingbacks, penny loafers and combat boots.
The campaign, created by design firm Bold Faces and photographer Aida Chehrehgosha, is also very much retro, inspired by the posters of the World War II-era posters. I like the revolutionary spunk and can-do spirit they convey. Something co-founder and Creative Designer Emy Blixt says is about society’s increasing awareness and motivation for a new way of doing things.
“We see this shift to quality and sustainability as a revolution. “Revolutions bring change and we all feel the time has come to throw away the plastic chrome-tanned shoes with too much bling-bling and quality that last a few months. People across the world are demanding quality, natural materials that age great and that our grandkids can wear.”
Swedish Hasbeens are made by artisans, using all-natural materials like wood, leather and natural rubber.
These are just a few of my faves, maybe I’ll post more if you’d like to see? No word on when these new beauties will hit stores, but I’m hoping soon!
